Instagram is an invaluable platform for Realtors, mortgage lenders, or any small business owner or entrepreneur to market their services.
There are a lot of tools within Instagram (which will soon surpass Facebook as the most popular social media account on earth) that allow you to reach your audience and grow your brand efficiently, and none are more powerful than Instagram’s video features.
In fact, 73% of consumers report that their purchase decisions are impacted by a brand’s social media presence (including Instagram), and videos on IG garner 21% more interactions than photos alone.
Instagram is tailor-made for consuming short video content on mobile devices, but all of the options and features for posting videos on Instagram (IG) can get a little confusing for the layperson - or anyone over 25 years old!
The IG video posting options:
If you don’t know how, when, and why to use each of these, your marketing could be a lot less effective than you’d like.
So, today I’m going to give you a quick breakdown of the each of those Instagram video options, with notes, parameters, and best practices.
Post videos directly to your Instagram account.
So, which Instagram video tool is right for you and your business marketing? Let’s talk and find out!