The best damn marketing you can do…if you only have 5 minutes per day!
I received a great question from a new client the other day.
Based in breathtakingly-gorgeous Lake Tahoe in Northern California, my client is even busier than the average realtor (or mortgage lender). One minute, she’s showing luxury homes and negotiating better deals for investors. The next, serving 'Tahoe locals who are trying to buy their first home, in between managing vacation properties and dealing with the peaks and valleys of the off-season versus the ski season.
So, she's thrilled to have me on-board to help, freeing her up to focus on meeting new clients and selling homes ($200/hour-and-up tasks) instead of grinding away with mundane marketing (the $20/hour tasks that I handle).
However, this soon-to-be-superstar Lake Tahoe agent was still worried about the time it would take to commit to our new marketing campaign.
“So, if I only have an extra hour each day,” she asked me. “What’s the most important thing I should be doing to market my business?”
Fantastic question – and many of you are in the same boat, with so many obligations and important matters (like putting out fires and closing deals!) pulling you in every direction that it’s really hard to find an hour – yet alone a few minutes – to sit down and dedicate to marketing.
“I’ll do you one better,” I told her. “And tell you what you can do in just five minutes every day to grow your business.”
“What is it?” she asked, eagerly.
“Just turn on your camera and start videoing!” I said.
I genuinely believe that is the #1 most beneficial marketing activity for any real estate agent, mortgage lender, or any small business owner or entrepreneur.
If you only could do ONE thing for marketing…
And only had an extra 5 MINUTES every day…
The best use of that time is to shoot a few short videos.
Like marketing icon, Gary Vaynerchuk says, “No matter what you do, your job is to tell your story.”
I can give you a ton of data to back up that assertion, like that 83% of brands, companies, and entrepreneurs using video marketing think it gives them a good ROI.
But that's kinda boring, so I’d rather get you excited about how easy, fun, and effective this is.
You're already paying too much for your smartphone every month, and it's with you at all times, so why not put it to work? These videos don’t need to be fancy, formal, or use any special equipment – just point and hit record.
The opportunities are boundless. In the car driving to an appointment? Turn on the camera and talk about the house, the clients, the market, or the crazy things the home inspector just found.
Take that time to wish a client happy birthday, send them a happy home-buying anniversary vid, congratulate them on getting married, or thank them personally for that last referral they sent you.
You can shoot quick videos to update buyers and sellers, or answer a common question or concern you hear often. Lenders should be doing this EVERY DAY with valuable content that helps Realtors as well as educates and informs their clients. And a personalized video update is a great way to invite people to events you’re promoting.
The best part is that you can film short vids anywhere and anytime as you go about your typical day. Do you love it when the leaves start to change color in autumn? See a stunning sunset from your new listing’s back yard? Your first-time homebuyers just got their keys and are practically (or literally) jumping with joy?
Turn on the camera and share those moments!
Here are examples from three of my clients who do a great job shooting quick videos all the time.
You can also give tangible, concrete advice and information with these quick videos. Discuss a statistic or market trend in a video, walk through an example of a good (or bad) investment property, or talk about property taxes and why it’s better to buy than rent, etc.
Oh, you’re having a bad hair day (or, a bad hair decade like me!) and look like you just rolled out of bed? Simply turn the camera around the other way so it’s pointing out into the world. Narrate the video as you drive through certain neighborhoods, visit local landmarks, and walk through homes you’re buying or selling.
At your escrow office for a signing? Introduce your favorite title and escrow team - or appraiser, home inspector, and home improvement contractor.
Lunchtime at your favorite local restaurant? Why not scan the room, video the menu, say hi to the owner, and give them a great video recommendation?
If nothing else, just share a few of your thoughts on gratitude, why you love your job, or THANK someone.
You’ll be surprised how fun this is once you get rolling and make it a habit, and how much fantastic marketing content you can produce in just five minutes a day.
If the video comes out too dark, your voice is drowned out by an 18-wheeler, or you just come out sounding like a rambling crazy person (me again!), then you simply discard that video, or edit out the parts you don’t like.
With video marketing, short and sweet is better, and you can share them on Instagram (feed, story, or TV), Facebook, YouTube, etc.
I realize that I’m getting fired up and talking a lot about WHAT to video, but you get the point – stop thinking and just turn on the damn smartphone and get started. It will offer the highest ROI by far on your time and marketing dollars.
In just five minutes a day, you’ll be FAR ahead of the competition and, most importantly, far ahead of where you were this time last year.
Now, I gotta run – I’m going to fix my hair and try to take my own advice by shooting a few helpful marketing videos!
P.S. Need help with those $20/hour marketing tasks so you can focus on making $200 an hour or more? Hit me up!