 Like no other professionals I can think of, Realtors and loan officers are responsible for not only performing their duties of representing clients, but also acting as their own full-time marketing and advertising agencies. In fact, about 60% of the average real estate agent or loan officers’s time is consumed with marketing, promotions, prospecting, and trying to land their next client.
These days, there is no better way to grow your audience and reach potential new home buyers & sellers, purchasers & refinancers than on social media. However, too often, Realtors and LOs fail to grasp and execute the fundamentals of social media marketing. It’s understandable, considering it seems like there are so many platforms, options, and advice when it comes to social media, and not all of it in agreement! Today, I wanted to present you the basic guidelines, stats, best practices, and useful notes on the world’s top social media platforms, Facebook, Twitter, Instagram, Pinterest, YouTube, and Linkedin. Start by implementing these basics, and you'll be on your way to the best year of your career! Key stat: Photo albums have 180% more engagement than other posts. Profile photo dimensions: Must be at least 80 x 180 Displays at 160 x 160 Thumbnail will appear on screen at 32 x 32 Display at 140 x 140 pixels on smartphones Cover photo dimension: Must be at least 399 pixels wide and 150 pixels tall. Displays at 828 pixels wide by 315 pixels tall on your page on computers, and 640 pixels wide by 360 pixels on smartphones. File under 100kb is optimal. Best times to post: 1 pm most shares 3 pm most likes The highest level of user activity between 9 AM and 7 PM Best days to post: Thursdays and Fridays Extra features:
Notes:
Key stat: Tweets with images receive 18% more clicks than those without pictures. Profile photo: Will be cropped square Recommended size 400 x 400 pixels (px) Displays at 20 c 200 px Header photo: 1500 x 500 px recommended Maximum file size 10 MB Use png (best), jpg or gif photo file Best time to post: 1 PM most retweets 12 PM and 6 PM highest activity and usage Best days to post: Wednesdays, Saturdays, and Sundays Notes:
Key stat: Instagram users engage 25% more with brands than on other social media platforms. Profile photo: Appears as 292 x 292 on a desktop computer and 160 x 160 on mobile app Thumbnails display as squares (but your original image doesn’t have to be square) Photos are also 292 x 292 Best times to post: Peak Instagram usage times are 3-4PM Best days to post: Instagram shows consistently good engagement all week long, with the exception of a slight dip on Sundays. The highest day for engagement is Saturday by a small margin. Notes:
Key stats: Linkedin posts with images get 98% more comments, and posts with links have a 200% higher engagement rate. Thumbnail photos 160 x 160 Feed images 350 x 250 Best times to post: Between 10 AM and 11 AM Best days to post: Tuesdays, Wednesdays, and Thursdays Notes:
YouTube Key stats: 84% of consumers were convinced to make a purchase by a brand’s video, yet only 63% of businesses are recording videos to connect and inform their audience. More than 50% of all YouTube views are on mobile devices like smartphones. Channel Cover image: Full-size displays at 2560 x 1440 Video uploads: Must maintain a 16:9 aspect ratio Must be at least 1280 x 720 quality as HD resolution For highest quality, upload videos at 1920 x 1080 resolution and 4k resolutions Best time to post: 12 PM – 3 PM Around 5 PM – 6 PM Best days to post: Thursdays, Fridays, Saturdays, and Sundays Key stats: 93% of Pinterest users use the platform to make purchases, and Pinterest users spend 15x more money than Facebook users. For that reason, Pinterest drives 25% of all retail website referral traffic! Profile photo: DIsaplays at 165 x 165 on the homepage Displays at 32 x 32 everywhere else Maximum file size of 10mb Pin sizes: Pins display at 238 px wide, but their height automatically adjusts to the image. Expanded pins have a minimum width of 600 px. Board display: 222 x 150 px (large thumbnail) 55 x 55 px (smaller thumbnail) Best times to post: Pin between 8 PM – 11 PM Peak time 9 PM Best day to post: Saturdays Notes:
*** Need more help with your marketing and client acquisition? Contact me for a free ebook that will explain the essential pillars of marketing for every real estate and mortgage professional!
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