 Instagram is an invaluable platform for Realtors, mortgage lenders, or any small business owner or entrepreneur to market their services. There are a lot of tools within Instagram (which will soon surpass Facebook as the most popular social media account on earth) that allow you to reach your audience and grow your brand efficiently, and none are more powerful than Instagram’s video features. In fact, 73% of consumers report that their purchase decisions are impacted by a brand’s social media presence (including Instagram), and videos on IG garner 21% more interactions than photos alone. Instagram is tailor-made for consuming short video content on mobile devices, but all of the options and features for posting videos on Instagram (IG) can get a little confusing for the layperson - or anyone over 25 years old! The IG video posting options:
If you don’t know how, when, and why to use each of these, your marketing could be a lot less effective than you’d like. So, today I’m going to give you a quick breakdown of the each of those Instagram video options, with notes, parameters, and best practices.  Post videos directly to your Instagram account.
 Instagram Stories
 Instagram Live
 Instagram TV
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So, which Instagram video tool is right for you and your business marketing? Let’s talk and find out! -Norm :-)
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 You can be the best real estate agent, loan officer, or business owner in the world, but If you don’t have enough clients, your business will die – and quickly. In fact, prospecting, networking, lead generation, and sales constitutes about 85% of your actual time and energy! (Or, it should.) So, the golden question for any sales professional is, “How can I exponentially increase my pool of potential clients?” While there are no magic tricks in marketing, the closest thing you’ll find is publishing a book. I wrote the book on ______. It's also a damn-good way to leave your competition in the dust. Envision this - you walk into your next listing appointment/home loan consultation/sales meeting and end with, "Oh, by the way, I literally wrote the book on _______." and then plop your newly published work down on the table. Effective, huh? I’ve written and self-published eight books myself now and co-authored or worked on at least twice that number for clients. So, I know how any Realtor, loan officer, or business owner can utilize it as a powerful lead magnet and secret weapon for closing more deals! To be clear, you aren’t going to make money selling your book. If you think you’ll amass significant coin by peddling your eBook for $2.99, forget about it. (I'll share an awesome marketing system using your book to generate leads.) But, done correctly, publishing a book is an incredibly powerful marketing tool that will allow you to:
Your book will serve as a powerful lead magnet! There are far more benefits to publishing a book in your field:
Plus, a book release party will be damn fun!  Let Amazon.com and Apple market for you!
On Amazon.com – the world’s largest bookseller between print and Kindle eBooks – 200 million people shop or browse EVERY SINGLE DAY! Apple Books (formerly iBook), Barnes and Noble.com, Nook, and other smaller distributors see tens of millions of people searching for books and content every day. That’s a monumentally huge untapped resource of consumers who are actively looking for information and content in a particular subject. That includes the subjects of buying or selling real estate, getting a home loans, real estate investing, market updates, How To’s, or whatever field your business operates in. Think of it like this – so far, you’ve probably been fishing in a small pond (and doing well), but think of the sales potential now that you’ll get a chance to cast out into the ocean! Don't worry - it doesn’t have to be Moby Dick! I’m not talking about penning your juicy real estate tell-all memoir (although that would be entertaining to read!) In fact, it doesn't even need to be 100 pages long. We can call it a “book” for the purposes of this article, but writing and self-publishing content can come in many different forms, including:
Some of these can be as short as a dozen pages, or as long as short as you’d like since the material will be instructive and professional. Here are some examples: The First-Time homebuyer’s Handbook, by __________ (Do you think that might generate more than a few first-time homebuyer leads?) 10 Mistakes Home Sellers Make That Kill Their Profits, by_________ 25 Things Every Consumer NEEDS to Know About Home Loans, by________ 10 Tips to Save Money on Your Mortgage, by ___________ It’s even better to get super specific in your niche and add geo-targeting if you only do business in your local city or region: Your 2020 Sacramento Real Estate Report & Forecast, by _________ Investing in Sacramento; Everything you need to know about real estate for profit in the 916, by_________ Your California Down Payment Assistance Report, by _________ You get the idea – and the possibilities suddenly get our pulse racing. The goal is to get your name, face, messages to the largest number of people who are eager to read what YOU have to say and get YOUR help. But I don’t know how to write a book (and I don’t have the time)! Yup. That’s where I come in! And you’ll be amazed when you see how efficient and cost-effective it can be to write and publish your own content, from A to Z. (Not to mention, your potential ROI is through the roof when you sell real estate or home loans). Feel free to hit me up if you’d like more information or just to chat about the possibilities. -Norm :-) P.S. Look for part two of this next week when I break down the perfect marketing system to leverage your new book into emails, leads, prospects, and closed deals!  Today, I'm super excited to share my interview with Rico Rivera, team leader at Silicon Valley East Real Estate in Sacramento, CA. Rico is one of those guys that everyone knows and loves, is omnipresent at every event, party, and charity fundraiser, and seems to be the most natural networker you've ever seen. However, there's a lot of thought, education, strategy, and hard work that goes into becoming the Networking King, as we'll find out. Rico also talks honestly about his unbelievable childhood and life growing up, and ends the podcast with one of the funniest stories you'll ever hear! Enjoy and give me a shout if you'd like to be featured on this podcast or need anything at all! -Norm :-)
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