 Business owners and entrepreneurs are fully on-board with using social media to promote their brand these days, and that certainly includes Realtors and mortgage lenders. In fact, more and more real estate pros are turning to social platforms like Facebook, Instagram, YouTube, lead funnels, and their websites as tools to generate leads. So, I thought it was valuable when I came across a recent national study that breaks down how people are using social media to market their business and generate new clients and closed deals. Today, I want to share six stats that I cherry-picked as particularly useful to you. By no means is this a list of best practices, nor is this study geared only towards the real estate and mortgage industry. But we can learn a whole lot about what’s working, what’s not, and the most effective and popular strategies for drumming up business via social media. It’s also a key look into what your competition is doing to capture new leads online!  Do you have a specific plan in place for generating leads from social media? Yes 64% No 26% Not sure 10%  What social media platforms are best for lead generation in your experience? Facebook 82% LinkedIn 48% Instagram 43% Twitter 15% Pinterest 9% Other 5% Snapchat 4%  What type of content/tools on your website have generated the most leads for your business? Blog posts 40% Videos 38% Original studies/research 25% Infographics 19% Other 16% Webinars 14% Direct messages 11%  What types of posts are best for social media lead generation? 41% Still image 40% Video 11% Stories 4% Text 3% Other  Would you consider automating (certain elements) of your lead generation process? Yes 69% No 23% Not sure 8%  Do you do your own marketing or hire a professional/company/team?
Hire someone 63% Do it myself 31% It depends/Don’t know 6% *** If you have any questions or need some help, just contact me – and feel free to share these graphics. Your friend, Norm :-)
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