You’ve had a banner year in business.
Despite all the craziness, the real estate, mortgage, and financial services industries have thrived, and you’ve helped more buyers, sellers, and clients than ever before. In fact, you very well have made record income this year.
But now you have a bigger problem you haven’t even thought of yet:
how to thank them all.
A little hand-written thank you note?
That’s cute. But someone just purchased a $700,000 house with you.
A gift certificate to their favorite restaurant?
Pretty thoughtful, but one free meal for that $12,000 loan commission you received probably falls short in their eyes.
Maybe you even bought them a gift certificate to Home Depot for $100 or a gift card for $250?
They could have given their business to anyone, so they’re thoroughly unimpressed. (And why wasn’t it $500?!)
In fact, giving the right thank you gift is an art form It should be personal, but never have an easily discernible dollar value attached, so you don't quantify the relationship. Instead, it should be unique and custom enough that the gift forms an emotional connection, with a perceived value that's sky-high.
Not only that, you want to present a thank you gift that inspires social media posts, friends and neighbors asking where they got it for years to come, and REFERRALS!
Ok, so short of sending them to the Maldives to stay in one of those insanely cool resorts over the water, what should you get them?
Solution: Try custom-made pillows or quilts.
These gifts from Bitty Birdie Design will always be displayed in their home, will have people asking about them for years, and instantly create priceless sentimental value.
For the pillows, you can have hand-stitched messages like the family name, their move-in date, the address of the home they just purchased, just their zip code, or, even one of my favorites, the longitude and latitude of their property.
And for those clients who are truly raving fans of your business (you know, the ones who bought and sold with you and referred three other clients!), a custom quilt will become a family heirloom. These Bitty Birdie quilts are crafted out of anything you want, and one of the most popular is t-shirts, believe it or not.
If you have kids, they probably have scores of tee shirts, jerseys and uniforms from sports, camp, school, and whatever other activities. The only problem is, they all get thrown out once the season/school year is over and especially when your child outgrows them. But now you can take all of those unused garments and turn them into an epic keepsake in the form of a t-shirt quilt.
Throw in a t-shirt from the family reunion, the trip to Disneyworld, and the baby’s first blanket, and it’s a family treasure. You can even mix in squares with the aforementioned dates, names, or anything else you want in between.
Your clients will be blown away by your thoughtfulness and they’ll think of you each and every time they use them. And with Bitty Birdie Design, you’re not ordering laser printed or machine-made cheap quality, because each one is hand stitched and carefully crafted.
But instead of me talking your ear off, head over to the BittyBirdie.com to see what they have to offer, or follow them here on Facebook.
Do me a favor and try giving one of these to your favorite client, record their reaction for social media, and let me know how many likes, comments, and possible referrals it brings you.
Just be sure to order well in advance!