Business owners and entrepreneurs are fully on-board with using social media to promote their brand these days, and that certainly includes Realtors and mortgage lenders.
In fact, more and more real estate pros are turning to social platforms like Facebook, Instagram, YouTube, lead funnels, and their websites as tools to generate leads.
So, I thought it was valuable when I came across a recent national study that breaks down how people are using social media to market their business and generate new clients and closed deals.
Today, I want to share six stats that I cherry-picked as particularly useful to you.
By no means is this a list of best practices, nor is this study geared only towards the real estate and mortgage industry. But we can learn a whole lot about what’s working, what’s not, and the most effective and popular strategies for drumming up business via social media.
It’s also a key look into what your competition is doing to capture new leads online!
Do you have a specific plan in place for generating leads from social media?
Not sure 10%
What social media platforms are best for lead generation in your experience?
What type of content/tools on your website have generated the most leads for your business?
Blog posts 40%
Original studies/research 25%
Direct messages 11%
What types of posts are best for social media lead generation?
41% Still image
Would you consider automating (certain elements) of your lead generation process?
Not sure 8%
Do you do your own marketing or hire a professional/company/team?
Hire someone 63%
Do it myself 31%
It depends/Don’t know 6%
If you have any questions or need some help, just contact me – and feel free to share these graphics.
I’m betting on two things:
Oops. That’s no bueno.
Many of us have landing pages, email sign-up forms, contact forms, giveaways or free downloads, chat widgets, Facebook lead gathering, website analytics, and other tools that gather user data, even if it’s just as simple as a name, email, and phone number.
Here’s the deal with Privacy Policies:
While there’s no one federal law that requires you to do so, there are several overlapping federal and state laws and individual user regulations. Those include:
1. California Online Privacy Protection Act (CalOPPA)
2. Privacy Shield
3. EU General Data Protection Regulation (effective May 2018)
4. Children's Online Privacy Protection Rule
And if you think this is a paper tiger regulation, think again, as the Federal Trade Commission (FTC) is slapping serious fines and shutting down businesses that aren’t complying.
This is especially true in the wake of unprecedented data breaches, hacks, and identity theft. Just because you’re a small real estate agency/mortgage broker/individual agent, don’t think for a second that you’re immune from these same laws and rules.
So, without one, you’re probably hindering the effectiveness of your ads (and wasting money) and also holding your page back from reaching its promotional potential.
Basically, you can’t just start collecting people’s personal information – even if it’s as seemingly innocuous as an email address – without adhering to your legal obligation to protect that information.