 Business owners and entrepreneurs are fully on-board with using social media to promote their brand these days, and that certainly includes Realtors and mortgage lenders. In fact, more and more real estate pros are turning to social platforms like Facebook, Instagram, YouTube, lead funnels, and their websites as tools to generate leads. So, I thought it was valuable when I came across a recent national study that breaks down how people are using social media to market their business and generate new clients and closed deals. Today, I want to share six stats that I cherry-picked as particularly useful to you. By no means is this a list of best practices, nor is this study geared only towards the real estate and mortgage industry. But we can learn a whole lot about what’s working, what’s not, and the most effective and popular strategies for drumming up business via social media. It’s also a key look into what your competition is doing to capture new leads online!  Do you have a specific plan in place for generating leads from social media? Yes 64% No 26% Not sure 10%  What social media platforms are best for lead generation in your experience? Facebook 82% LinkedIn 48% Instagram 43% Twitter 15% Pinterest 9% Other 5% Snapchat 4%  What type of content/tools on your website have generated the most leads for your business? Blog posts 40% Videos 38% Original studies/research 25% Infographics 19% Other 16% Webinars 14% Direct messages 11%  What types of posts are best for social media lead generation? 41% Still image 40% Video 11% Stories 4% Text 3% Other  Would you consider automating (certain elements) of your lead generation process? Yes 69% No 23% Not sure 8%  Do you do your own marketing or hire a professional/company/team?
Hire someone 63% Do it myself 31% It depends/Don’t know 6% *** If you have any questions or need some help, just contact me – and feel free to share these graphics. Your friend, Norm :-)
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If you don’t have a Privacy Policy, you’re probably breaking the law! (But that’s easy to fix.)11/1/2019   If you don’t have a Privacy Policy on your website or Facebook page, you’re probably breaking the law! (But that’s easy to fix.) I’m betting on two things:
Oops. That’s no bueno. Many of us have landing pages, email sign-up forms, contact forms, giveaways or free downloads, chat widgets, Facebook lead gathering, website analytics, and other tools that gather user data, even if it’s just as simple as a name, email, and phone number. If that’s the case, you’re breaking the law(s) by not having a privacy policy, as well as hurting the effectiveness of your Facebook marketing and more. The good news is that it’s easy to create and post a Privacy Policy, which will check the box in terms of liability and legality. Here’s the deal with Privacy Policies: If you’re collecting (and storing) user data online, you’re required to post a privacy policy that consumers and viewers can see. While there’s no one federal law that requires you to do so, there are several overlapping federal and state laws and individual user regulations. Those include: 1. California Online Privacy Protection Act (CalOPPA) 2. Privacy Shield 3. EU General Data Protection Regulation (effective May 2018) 4. Children's Online Privacy Protection Rule And if you think this is a paper tiger regulation, think again, as the Federal Trade Commission (FTC) is slapping serious fines and shutting down businesses that aren’t complying. Third parties also require you to have a Privacy Policy In addition, Google Analytics requires a privacy policy, as does Google AdSense, Google Play, Facebook, and even Apple if you’re releasing an app. This is especially true in the wake of unprecedented data breaches, hacks, and identity theft. Just because you’re a small real estate agency/mortgage broker/individual agent, don’t think for a second that you’re immune from these same laws and rules. You definitely want a Privacy Policy with Facebook Some Realtors, lenders, and brands use their Facebook page for business without a website. In that case, you NEED a Privacy Policy listed on your page (you can easily add it to the Notes or About section). But, even if you have a website that does the data collection when someone fills out a contact form, you still want a Privacy Policy on both – just to cover all bases. Aside from keeping you out of hot water with the FTC, Facebook actually will look for that privacy policy on your website in its algorithm and when it OK’s your Facebook ad campaigns (since many users will link through). So, without one, you’re probably hindering the effectiveness of your ads (and wasting money) and also holding your page back from reaching its promotional potential.   What is a Privacy Policy? A Privacy Policy is just a disclosure or agreement that documents how you (and your website/social media account/app, etc.) will collect, store, and handle the personal information of your audience and viewers. Basically, you can’t just start collecting people’s personal information – even if it’s as seemingly innocuous as an email address – without adhering to your legal obligation to protect that information. What should a Privacy Policy cover?
Setting up your Privacy Policy There are some basic requirements for setting up your Privacy Policy. For instance, the FTC mandates that it should be written in laymen’s language (I’m paraphrasing) and not written in confusing or hard-to-read “legalese.” Depending on what industry you’re in – like real estate, home loans, credit repair, personal finance, etc. – there will be modifications and specific requirements to your Privacy Policy. Where can you get help setting up your Privacy Policy? (Me, of course!) Instead of me writing ten pages about what to include in your Privacy Policy, how to write it, where to post it, etc., I’d rather just offer to help you out. Just contact me and I’ll be happy to help you design and implement your own Privacy Policy. If you want to do business the right way, you really can’t afford NOT to! -Your friend, Norm :-)  |
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