Trends affect the market similar to how weather affect countries. Countries which experience four seasons would be affected by climate changes every few months and the people would have to adapt to the climate changes. Trends affect market in a similar way except it take years to change. When it does change, market change as well and companies would have to adapt to the changes. However, trend does not tell when it is going to change as it could change anytime. Therefore, it is important for companies to predict when the change would occur. Failure to do so would lead to companies being left behind in the market as the products would be outdated.
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