I’m betting on two things:
Oops. That’s no bueno.
Many of us have landing pages, email sign-up forms, contact forms, giveaways or free downloads, chat widgets, Facebook lead gathering, website analytics, and other tools that gather user data, even if it’s just as simple as a name, email, and phone number.
Here’s the deal with Privacy Policies:
While there’s no one federal law that requires you to do so, there are several overlapping federal and state laws and individual user regulations. Those include:
1. California Online Privacy Protection Act (CalOPPA)
2. Privacy Shield
3. EU General Data Protection Regulation (effective May 2018)
4. Children's Online Privacy Protection Rule
And if you think this is a paper tiger regulation, think again, as the Federal Trade Commission (FTC) is slapping serious fines and shutting down businesses that aren’t complying.
This is especially true in the wake of unprecedented data breaches, hacks, and identity theft. Just because you’re a small real estate agency/mortgage broker/individual agent, don’t think for a second that you’re immune from these same laws and rules.
So, without one, you’re probably hindering the effectiveness of your ads (and wasting money) and also holding your page back from reaching its promotional potential.
Basically, you can’t just start collecting people’s personal information – even if it’s as seemingly innocuous as an email address – without adhering to your legal obligation to protect that information.