 Back in the day (which was only about 15 years ago before most marketing migrated online), it took a lot of legwork to become a local expert – literally.
Realtors walked the neighborhood and knocked on doors, introducing themselves, hosted open houses in the area, and sent out (expensive) postcards to a "geographic farm." These days, there's a much more efficient path to becoming a neighborhood expert and dominating your local market, whether you're a Realtor, mortgage lender, insurance agent, chiropractor, or any business owner. To get started, I've made a list of ways you can do just that - largely utilizing the internet to reach large numbers of people in your target area and convert them into followers then clients. Here are 25 ways to become a neighborhood expert and dominate your local market: 1. Of course, a great place to start is a monthly blog or graphic that covers the real estate and housing market for the area, with key stats like median prices, days on market, price per square foot, the number of listings, and if those numbers are trending higher or lower since the previous month or year. 2. You can also create a fact sheet for buyers that are new to the area, with info about schools (just no school rankings or qualitative data), local parks, community centers, hospitals, and utility providers so they can easily get services like water, trash, electric, cable TV and Wi-Fi turned on. 3. Self-publish a short neighborhood guide, handbook, special report, or checklist on Amazon.com and iBook. (SUPER opportunity!) 4. Write up your own top-10 list for:
By the way, a great way to set these up so that no one is #1, #10, etc. and feels put off or offended is just listing the top 10 alphabetically. 5. Write about any interesting facts or trivia about the neighborhood. 6. You should also definitely cover the history of the area or specific neighborhood as far back as you can find it, and people LOVE historic photos! 7. Document the economic data for the area, such as employment stats, the percentage of white vs blue collar jobs, the largest industries, biggest employers in the region, etc. 8. Produce a blog post that shows interesting and fun maps for the neighborhood (such as a hand-drawn map that highlights the best coffee shops, restaurants, and other amenities). 9. Highlight the Neighborhood Watch (without getting into crime statistics). 10. Do a Back-To-School or graduation special post or blog for neighborhood schools. 11. Email out a newsletter with community information, that weekend’s happenings, and fun events. 12. Write up a quick profile on a referral partner or other business that is well-established in the area. By getting them on board and sharing it with their followers, too, you'll instantly get name recognition with an exponentially larger audience - and earn their thanks! 13. Create a profile on the public parks in the area. 14. Go into the farmer’s markets and health and fitness options in the area, like a profile on golf courses, the best gyms, etc. 15. Write up a holiday calendar. 16. Start your own hashtag or Facebook or Instagram page for the neighborhood – not just for you. 17. You can also post a local interest photo and ask people to submit a funny caption or hashtag it. 18. Run a weekly contest or raffle with a neighborhood angle. 19. Cover special events like block parties, parades, concerts in the park, festivals, fairs, etc. 20. Make a fun post about your “Perfect Weekend” in the neighborhood, with all of the places you’d go, establishments you’d dine or drink in, etc. 21. Cover any local pro athletes, celebrities, or other notable people that either are from the area or live there now. Document the different types of architecture and design elements you find in that neighborhood (works best in older areas). 22. Do you have a local radio show, TV station, magazine or community newspaper? Create a profile about them (and ask about a free ad in exchange for the promotion!). 23. Interview or profile on the police chief/police force. 24. Interview or profile the local Assemblyman, politician, or even the Mayor! 25. Of course, you can also set up a weekly email or post(s) that highlight the nicest and best homes for sale (in your estimation) in the area, promote any open houses (if you’re a lender, or listings with your same brokerage if you’re a Realtors). Even if they aren’t your listings, you can sure attract buyers that are interested in that neighborhood! *** I hope that these prove helpful! If you need any help getting started on these ideas or have a great idea of your own you’d like to share, please hit me up at [email protected]! -Norm :-)
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