Think of your marketing like a Rubiks Cube. You know - the multi-colored cube puzzle invented byHungarian sculptor and architect Ernő Rubikin 1974.
You probably had one as a kid, so you know that it has six sides, each with their own different color.
For purposes of this metaphor, we can think of those six sides as:
1. Social media marketing
2. Custom images and graphics
5. Email campaigns
6. Special reports, giveaways, and other landing pages, etc.
But when we first pick up a Rubiks Cube in its random state, it looks pretty overwhelming and even a little chaotic. That’s exactly how a first-year Realtor or fledgling loan officer might describe the task of figuring out which marketing it best for them, and then implementing it all.
With our Rubik’s Cube in hand, we might begin to start spinning, focusing on solving one side, first.
That means we take on one of those six aspects of marketing. For instance, maybe you start with a simple social media campaign, like posting sporadically on Facebook.
After that, you may move on to trying to make the next side all one color, but without disturbing the first side you solved.
So, you’re regularly posting on Facebook and other social media, and now you also try to add a regular blogging campaign, for instance. But you want to do this without abandoning or becoming lackluster with your social media, or else the whole thing is useless.
The more sides you solve, the harder the Rubiks Cube gets to keep going. Likewise, with your marketing, your limited time, energy, and know-how start getting in the way the more you add in.
You might even lose momentum once you close a few deals, as the sizable checks come piling in. (Good is the enemy of great in real estate and mortgage marketing, like no other industry! Too many agents or lenders stop building their marketing systems once they taste a modicum of success, opting to be reactive instead of proactive with their business.)
Or, you may try to solve every side at once, which is like trying to do everything at once with your real estate marketing, only to do not of it that well or consistently.
You also need a system to have any chance of solving a Rubiks Cube and “winning.” (Hint: it has to do with focusing on the center square on each side!)
In real estate and lending, you also need a marketing system, or else it’s just a scattered and disjointed series of activities - not a focused and smart campaign.
Have you ever tried to finish the Rubiks Cube puzzle without a plan or a methodology? It’s literally impossible to just stumble upon the winning combination by accident.
But once you do understand the system, have a plan, and start executing, it all comes together swiftly and relative easily. It all just “clicks” into place.
That’s the same with your marketing. When done right, you’ll experience synergy: the whole being more impactful than the sum of its parts.
For Realtors and LOs, that means a bigger audience, more interaction, a huge increase in leads, and more closed deals every month!
Contact me for help with your real estate and mortgage marketing!
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