Image placement on your blog or website to achieve a higher ranking with Google and the search engines.

Have we been doing it wrong all along?
 
Whenever you set up a page on your website, post a new blog page, or any other web content, you probably add a bunch of text but then make sure to include an image. 
 
In fact, the image usually goes in the top left of the page, with the text wrapping around it.
 
While this may look great aesthetically, it’s actually the wrong way from an SEO standpoint.

For those of you who don’t know, SEO stands for Search Engine Optimization and refers to best practices for how you can rank higher with Google and the other search engines.
 
Here’s why an image first thing and top left it incorrect.
 
Google’s “Spiders” comb through billions of websites, scanning, reading, cataloging, and indexing information, and then spitting out their search rankings based on an algorithm with hundreds of thousands of factors.
 
We also know that Google’s Spiders read web pages just like people do: from top to bottom and from left to right.
 
However, when Google starts to read your website and the first thing they index is an image, they may get an incomplete, inconclusive, inaccurate, or just less than ideal reading of what your website is all about.
 
That image could potentially keep you from achieving the higher ranking you really want.
 
So, there are three ways to optimize for image placement and make sure that you give Google’s Spiders what they want:
 

1. Drop images to the second paragraph
2. Make images (or just the first image) right justified instead of left justified.
3. Correctly label your images. You should be doing this every time, regardless, with an image file format that looks something like “image-placement-real-estate-marketing.jpg” or something similar. 

Want an example of proper image placement? Look at where I placed the image on the second paragraph in this blog!
 
Drop me a line if you have any questions about how to properly label your images, image placement to maximize SEO, and marketing that will help you get more clients!

-Norm 
Go get 'em! 

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