Organic reach on Facebook is dead.
Facebook business pages have little use and don’t drive business.
You couldn’t be more wrong!
Adding new Likes and expanding your audience is the lifeblood of a great Facebook page and will drive awareness, sales, and referrals.
If you’re a Realtor, mortgage lender, or any small business owner or entrepreneur, I’m guessing that you have a Facebook page for your business but don’t really get enough out of it. In fact, most professionals use their Facebook page as a glorified placeholder for contact information, and their audience size has stagnated long ago, sitting at numbers far less than their personal Facebook page.
But the last thing you want to do is start spending a lot of time and throw a lot of money at growing your Facebook page.
The good news is that there are effective strategies for building your Facebook page’s audience organically with no money at all (or very little if you choose).
Try these eight strategies, and my experience shows that your Facebook page's audience will increase by 2.5x to 10x within only three months. The new energy and interest will result in plenty of clients!
Contact me if you’d like to test these ninja tactics and reach those numbers - I’m happy to help!
1. Send page invites to your friends periodically – but customize them.
Of course, the easiest way to get people to like your business Facebook page is to simply invite them. Facebook allows you to do that with an invite that will show up in your personal friends’ notifications and even messages.
You don't want to do this only once and forget about it, but schedule to invite everyone periodically, like every quarter.
However, too many people send the generic invite to their whole friend’s list. Instead of doing that, write a nice custom invite message – including using emojis to catch their attention.
People will notice and appreciate the personalization.
(Remember to also click the button at the bottom of the invite setup page that allows you to send them as messages to each and every contact!)
Not really blown away by that tactic? A little boring? Ok, check this next one out:
2. Import your email lists and invite them.
This method is 🔥, yet so few people understand it.
You can actually upload any email list and invite those people to like your Facebook page.
Many of us have a significant database or email list, but just a small fraction of those people are also fans or followers of our Facebook pages.
Uploading the email list is really simple, and you can even import directly from Mailchimp, Constant Contact, Outlook, or other platforms.
You'll only be able to import 5,000 new contacts per day, but that's a great problem to have, and you can just coordinate and send out the invites in batches, so you'll see a HUGE jump in page followers.
And if you don’t have a big email list? Don’t worry – I recently found a way to build large, well-targeted email lists that blew me away!
3. Invite non-friends who liked your posts and content.
This is a great hack that works really well to grow your Facebook business page. Go to a post on your business page that did particularly well with likes, comments, and especially shares. You’ll be able to click and view all of the people who liked the post.
However, not all of them have liked your business page yet, so go down the list and invite them! After all, they’ve already been exposed to your great posts and engaged.
You’ll only be able to invite a certain number of people from that post in one day, but you can come back the next day and finish going down the invite list or each page editor can send invites to get past that daily limit.
(More on this with #8 below.)
4. Share your business page’s content on your personal Facebook.
Most of my clients love using their personal Facebook pages every day but wonder how they can gain more exposure for their business page. I always advise them to cherry-pick certain things from their business pages that they like – such as articles, stories, fun images, etc. - and share them to their personal page.
That way, their personal friends be exposed to their professional page and like that page as they click, like, read, and share.
5. Become an active member of Facebook groups.
Remember back when Facebook groups were a big deal? Well, they’re still untapped gold for Realtors, lenders, and other professionals. And as of 2018-ish, Facebook allows pages to join a group – not just personal profiles. That’s huge! So, you can join a group that’s related to your field, service, what you’re selling, location, etc. using your business page.
The key is to be active in the group, BUT don't start just spamming, soliciting, or selling. Make sure that you contribute to the conversation, add value, stay positive, encourage others, and generally form authentic (online) relationships.
You can also share relevant and helpful content that happens to be from your business page for further exposure.
Believe me when I tell you that soon, people will get to know you, trust you, and be happy to become a member of your community – growing your audience naturally while building a loyal tribe.
6. Make sure your Facebook page is a cool place to be with unique content and happenings.
Why should someone like your Facebook page? What’s in it for them? If your page is basically just a placeholder or one big advertisement, then the answer is ‘nothing.’
The last thing you want to do is just start posting links to articles from other sources because Facebook's algorithm will penalize your page for leading people off of their platform.
But you can reinvigorate your page by posting your blog (as a Facebook Note), fun videos and photos, personal slice-of-life stories, and really ramp it up with webinars, Q & As, Facebook Live events, fun contests and giveaways, and valuable weekly market updates.
That way, people know they’re getting something interesting, useful, and dynamic on your page!
7. Cross-promote by featuring other professionals, partners, and local businesses.
I'm a big believer in designing our marketing about others (and what we can do to solve their problems), not just promoting ourselves.
That being said, a great way to expand your audience and grow your Facebook page is by cross-promoting others. For instance, you can write a post, create an image graphic, put together a short blog, or even do a video interview of a referral partner, local business, community you work in, or just an influencer who complements what you do.
Once you post this content on your Facebook page, make sure to tag it all with the names and business names of the people/places it features. Encourage them to share it on their pages, too, and you’ll get a whole sizable new audience who sees your page and has a warm introduction.
8. Putting it all together with the boost-n-invite tactic.
Remember way back in #3 we talked about going into one of your business page posts and inviting the people who liked it (that haven’t liked your page yet)?
You can add a whole lot of followers and really jumpstart your audience by combining that with other steps here, and even boosting that content with a few bucks.
For instance, start by creating an awesome piece of content about a trending topic that really provides value or good info. (Or, you can take it to the next level and make it a contest or giveaway.)
Next, pay to boost the post via Facebook for a few bucks – it doesn't have to be expensive and your goal is just to get people to like it. Make sure you set the boosting parameters to target the audience you want to attract, like in your local area and more, so you maximize your ROI.
(Note: you can also pay to promote your page, but that's like a paid ad, so what we're doing is different.)
After the paid boosting has run its course, go back in and start inviting the folks who liked the post to your page.
Do this consistently (or hire someone like me to do it!), and you'll see a huge jump in your audience size over the months!
Should we test this with your Facebook page and see if we can reach those ambitious growth goals? I'm willing to put my money where my mouth is, so hit me up!