3 Marketing tactics you're probably still missing out on!

Are you taking advantage of every marketing strategy available to grow your business? Of course not, as your time (and money) are only finite, and your To Do list is long enough every day.

​But there are some simple yet incredibly effective tactics that you don't want to miss out on. 

In fact, according to a survey of my clients and network:

• Less than 3 out of 10 Realtors and loan officers are shooting consistent video content for marketing,
• Less than 1.5 out of 10 Realtors and loan officers are utilizing Google My Business,
• Less than 1 out of 10 Realtors and loan officers are fully utilizing Linkedin and running Linkedin ads.​

As a Realtor, loan officer, financial planner, CPA, or any business owner, missing out on these tactics and platforms could stunt your business' growth, even without you realizing it!

So, today, I'll give you three quick tips for marketing tactics that you should be fully on board with so you don't miss out.

1.         Film a LOT of short videos
Here’s why: https://youtu.be/-V1bpCzYYJk
 
I LOVE written content, and it’s still necessary. BUT..you need a whole lot of video, too.
 
Don’t worry, these don’t need to be all formal with a professional camera crew and you looking like you’re in a hostage video! 
 
Even better, turn on your smartphone and turn the camera the other way, filming a ton of short snippets of your life/job/things you see every day as a Realtor or lender. 
 
Here’s a list of video ideas: http://www.remnorm.com/marketing-tips/shoot-these-50-videos-and-youll-be-a-real-estate-or-mortgage-celebrity
 
Eventually, as you get more comfortable, you’ll want to ask top questions on-camera, explain the buying and selling process, profile vendors and referral partners, and have a bunch of short discussions.
 
Can you commit to film 10 videos over the next month? How about 30 videos over the next 30 days?
 
I'm happy to help you with it, and let’s see together how it grows your business! 
 
Tip: Share them on YouTube (not just Facebook and Instagram)
Here’s why: https://www.remnorm.com/marketing-tips/the-youtube-search-engine-revolution
 
YouTube is actually the 2nd largest search engine in the world (behind Google) but Realtors and lenders are grossly underutilizing it. 

So, when you post a YouTube video, not only will you reach a much larger, targeted audience than on Instagram, for instance, but your title, description, and links are present – all paths that will lead buyers and sellers to you.
 
2. Consider running Linkedin ads (instead of Facebook ads!)
Here’s why: https://www.remnorm.com/marketing-tips/10-reasons-why-linkedin-is-the-place-you-should-be-running-ads-over-facebook

While I’m not discouraging you from running ad campaigns on Facebook, the world’s biggest social media network and its sister platform, Instagram, the efficacy of those ads have taken a hit recently with the change in targeting rules for those operating in housing, credit, or employment industries (that’s you).
 
But remember that it’s usually best to stay ahead of the curve – not jump on the bandwagon because everyone else is doing it – and that’s why I urge you to seriously consider LinkedIn ads.

One of the profound benefits of LinkedIn ads is their targeting options. Considering the Facebook ad rules changes in the housing/credit sphere, you’ll find LinkedIn ad targeting to be much more precise.

Let’s get to the bottom line – your advertising ROI, expressed as Cost Per 1,000 Impressions. In fact, the cost for 1,000 impressions is only $6.05 on LinkedIn, while it’s $9.06 on Facebook and $6.70 on Instagram.

3.         Register and use your Google My Business page
Here’s why: http://www.remnorm.com/marketing-tips/realtors-and-loan-officers-have-you-set-up-your-google-my-business-listing-yet
 
Google gives you a FREE platform to list and market your services, post your content, media, and events, and show up when people search for your services in your area. 
 
And as a Realtor or lender, getting listed and reaching people locally is super important. Remember that if you’re a real estate agent in San Diego, for instance, an agent in New York, Kansas, or even San Francisco isn’t your competition.  

So, it’s ALL about promoting yourself locally. And Google My Business does just that.
 
Did I mention that it’s free? And on Google? 
 
And we’re still not taking advantage of it! 
 
***
Hit me up[email protected] if you want more info or help with any of these! Let’s make it happen!
 
-Your friend,
Norm  :-)​